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The people & the readers

The Network & the Audience

Who Ryan Holiday is genuinely connected to — every tie below verified against a primary source — and a look at where in the world his readers are.

Audience snapshot

His readers, by the numbers

635.2K
fans worldwide
297.3K
in the United States (46.8%)
53%
female · 47% male
39
average age

Audience figures: Rascasse audience intelligence (US panel, May 2026). Their model also finds the audience skews early-adopter and spiritual, and that its single strongest person-affinity is Peter Thiel — which is no accident: Holiday wrote the book on him.

Around the world

Where the readers are

Estimated fans by country, colored by region. Two figures are hard data from Rascasse — 635.2K worldwide and 297.3K in the US ★; the rest is a modeled estimate that distributes the remaining audience across his known book markets. Treat the smaller countries as illustrative, not exact.

Estimated fans  elsewhereunder 3K3–8K8–20K20–60Kover 60K (US)
Fiji — part of the worldwide audienceUnited Republic of Tanzania — part of the worldwide audienceWestern Sahara — part of the worldwide audienceCanada — ~40K est. fansUnited States of America — ~297.3K est. fansKazakhstan — part of the worldwide audienceUzbekistan — part of the worldwide audiencePapua New Guinea — part of the worldwide audienceIndonesia — ~3.5K est. fansArgentina — part of the worldwide audienceChile — part of the worldwide audienceDemocratic Republic of the Congo — part of the worldwide audienceSomalia — part of the worldwide audienceKenya — part of the worldwide audienceSudan — part of the worldwide audienceChad — part of the worldwide audienceHaiti — part of the worldwide audienceDominican Republic — part of the worldwide audienceRussia — part of the worldwide audienceThe Bahamas — part of the worldwide audienceFalkland Islands — part of the worldwide audienceNorway — ~2.5K est. fansGreenland — part of the worldwide audienceFrench Southern and Antarctic Lands — part of the worldwide audienceEast Timor — part of the worldwide audienceSouth Africa — ~5K est. fansLesotho — part of the worldwide audienceMexico — ~7K est. fansUruguay — part of the worldwide audienceBrazil — ~14K est. fansBolivia — part of the worldwide audiencePeru — part of the worldwide audienceColombia — part of the worldwide audiencePanama — part of the worldwide audienceCosta Rica — part of the worldwide audienceNicaragua — part of the worldwide audienceHonduras — part of the worldwide audienceEl Salvador — part of the worldwide audienceGuatemala — part of the worldwide audienceBelize — part of the worldwide audienceVenezuela — part of the worldwide audienceGuyana — part of the worldwide audienceSuriname — part of the worldwide audienceFrance — ~7K est. fansEcuador — part of the worldwide audiencePuerto Rico — part of the worldwide audienceJamaica — part of the worldwide audienceCuba — part of the worldwide audienceZimbabwe — part of the worldwide audienceBotswana — part of the worldwide audienceNamibia — part of the worldwide audienceSenegal — part of the worldwide audienceMali — part of the worldwide audienceMauritania — part of the worldwide audienceBenin — part of the worldwide audienceNiger — part of the worldwide audienceNigeria — ~3.5K est. fansCameroon — part of the worldwide audienceTogo — part of the worldwide audienceGhana — part of the worldwide audienceIvory Coast — part of the worldwide audienceGuinea — part of the worldwide audienceGuinea-Bissau — part of the worldwide audienceLiberia — part of the worldwide audienceSierra Leone — part of the worldwide audienceBurkina Faso — part of the worldwide audienceCentral African Republic — part of the worldwide audienceRepublic of the Congo — part of the worldwide audienceGabon — part of the worldwide audienceEquatorial Guinea — part of the worldwide audienceZambia — part of the worldwide audienceMalawi — part of the worldwide audienceMozambique — part of the worldwide audienceeSwatini — part of the worldwide audienceAngola — part of the worldwide audienceBurundi — part of the worldwide audienceIsrael — part of the worldwide audienceLebanon — part of the worldwide audienceMadagascar — part of the worldwide audiencePalestine — part of the worldwide audienceGambia — part of the worldwide audienceTunisia — part of the worldwide audienceAlgeria — part of the worldwide audienceJordan — part of the worldwide audienceUnited Arab Emirates — ~4K est. fansQatar — part of the worldwide audienceKuwait — part of the worldwide audienceIraq — part of the worldwide audienceOman — part of the worldwide audienceVanuatu — part of the worldwide audienceCambodia — part of the worldwide audienceThailand — part of the worldwide audienceLaos — part of the worldwide audienceMyanmar — part of the worldwide audienceVietnam — part of the worldwide audienceNorth Korea — part of the worldwide audienceSouth Korea — ~3K est. fansMongolia — part of the worldwide audienceIndia — ~28K est. fansBangladesh — part of the worldwide audienceBhutan — part of the worldwide audienceNepal — part of the worldwide audiencePakistan — part of the worldwide audienceAfghanistan — part of the worldwide audienceTajikistan — part of the worldwide audienceKyrgyzstan — part of the worldwide audienceTurkmenistan — part of the worldwide audienceIran — part of the worldwide audienceSyria — part of the worldwide audienceArmenia — part of the worldwide audienceSweden — ~5K est. fansBelarus — part of the worldwide audienceUkraine — part of the worldwide audiencePoland — ~4.5K est. fansAustria — part of the worldwide audienceHungary — part of the worldwide audienceMoldova — part of the worldwide audienceRomania — part of the worldwide audienceLithuania — part of the worldwide audienceLatvia — part of the worldwide audienceEstonia — part of the worldwide audienceGermany — ~20K est. fansBulgaria — part of the worldwide audienceGreece — part of the worldwide audienceTurkey — ~3K est. fansAlbania — part of the worldwide audienceCroatia — part of the worldwide audienceSwitzerland — ~2.5K est. fansLuxembourg — part of the worldwide audienceBelgium — ~2K est. fansNetherlands — ~10K est. fansPortugal — ~2.5K est. fansSpain — ~6K est. fansIreland — ~7K est. fansNew Caledonia — part of the worldwide audienceSolomon Islands — part of the worldwide audienceNew Zealand — ~4.5K est. fansAustralia — ~30K est. fansSri Lanka — part of the worldwide audienceChina — part of the worldwide audienceTaiwan — part of the worldwide audienceItaly — ~5K est. fansDenmark — ~2.5K est. fansUnited Kingdom — ~52K est. fansIceland — part of the worldwide audienceAzerbaijan — part of the worldwide audienceGeorgia — part of the worldwide audiencePhilippines — ~9K est. fansMalaysia — part of the worldwide audienceBrunei — part of the worldwide audienceSlovenia — part of the worldwide audienceFinland — part of the worldwide audienceSlovakia — part of the worldwide audienceCzechia — part of the worldwide audienceEritrea — part of the worldwide audienceJapan — ~3K est. fansParaguay — part of the worldwide audienceYemen — part of the worldwide audienceSaudi Arabia — part of the worldwide audienceAntarctica — part of the worldwide audienceNorthern Cyprus — part of the worldwide audienceCyprus — part of the worldwide audienceMorocco — part of the worldwide audienceEgypt — part of the worldwide audienceLibya — part of the worldwide audienceEthiopia — part of the worldwide audienceDjibouti — part of the worldwide audienceSomaliland — part of the worldwide audienceUganda — part of the worldwide audienceRwanda — part of the worldwide audienceBosnia and Herzegovina — part of the worldwide audienceNorth Macedonia — part of the worldwide audienceRepublic of Serbia — part of the worldwide audienceMontenegro — part of the worldwide audienceKosovo — part of the worldwide audienceTrinidad and Tobago — part of the worldwide audienceSouth Sudan — part of the worldwide audience

★ = real figure. All other country values are WholeTech modeled estimates anchored on Rascasse’s worldwide total and US share — not Rascasse per-country data (Rascasse does not publish one). Method: the non-US audience is distributed across Holiday’s major English-language and translation markets by relative readership.

Every tie verified

The verified network

We used the Rascasse profile as a prompt, then built this from primary sources — his own site and books, his publisher, and the shows themselves. Audience-correlation guesses were left out; only real, documented connections made the cut.

Mentors

Robert Greene
Author of The 48 Laws of Power. Holiday dropped out of college at 19 to become his research assistant — Greene taught him the craft of writing and research. source
Tucker Max
Author of I Hope They Serve Beer in Hell. Holiday’s early boss in marketing; later a business partner who helped him found Brass Check. source

Business past

Dov Charney
Founder of American Apparel, where Holiday was Director of Marketing (2008–2014) — the source of much of Ego Is the Enemy. source
Brass Check
The marketing & advisory firm Holiday founded and runs. source

Co-author

Stephen Hanselman
Literary agent and Harvard Divinity grad; co-author of The Daily Stoic, The Daily Stoic Journal and Lives of the Stoics. source

People he wrote about (Conspiracy, 2018)

Peter Thiel
The central subject of Conspiracy — his secret campaign against Gawker. Holiday interviewed him for the book. (This is also the top person-affinity Rascasse flags for his audience — and it checks out.) source
Hulk Hogan (Terry Bollea)
The wrestler whose privacy suit against Gawker — secretly funded by Thiel — is the spine of Conspiracy. source
Nick Denton
Gawker Media’s founder, the third principal figure of Conspiracy. source

The Stoics he popularizes

Marcus Aurelius
Roman emperor whose private journal, Meditations, is the touchstone of Holiday’s work.
Seneca
Roman statesman and playwright; author of the Letters to Lucilius.
Epictetus
Born enslaved, later a freed Stoic teacher — the Discourses and Enchiridion.
Zeno of Citium
Founder of Stoicism (~300 BC), who taught in the painted porch (Stoa Poikile).
Cato the Younger
Roman senator and Stoic exemplar of integrity who opposed Julius Caesar.
Cleanthes
Zeno’s successor — a former water-carrier and boxer.
Chrysippus
Third head of the Stoa, who systematized Stoic logic.

Authors he champions

Steven Pressfield
Author of The War of Art, which Holiday re-reads before every project. source
Austin Kleon
Author of Steal Like an Artist; a friend Holiday has hosted at The Painted Porch. source
Rick Rubin
Producer and author of The Creative Act; a two-part Daily Stoic podcast guest. source

His media network (interview hosts)

Tim Ferriss
The 4th-ever guest on The Tim Ferriss Show (2014); returned several times. source
Joe Rogan
Guest on The Joe Rogan Experience #1836 (2022). source
Rich Roll
Guest on The Rich Roll Podcast (multiple). source
Chris Williamson
Guest on Modern Wisdom. source
Lewis Howes
Guest on The School of Greatness. source
Steven Bartlett
Guest on The Diary of a CEO. source
Mark Manson
Guest on Manson’s SOLVED podcast. source
Bill Maher
Guest on Real Time with Bill Maher (2026). source

Family & the bookstore

Samantha Holiday
Ryan’s wife; together they founded and co-own The Painted Porch Bookshop in Bastrop. source